Head of Marketing

<div><div><p>Langate is an award-winning provider of software development services and technology solutions across three main domains: business, healthcare, and education. We work closely with clients in the United States, develop our own products, and continuously explore new opportunities created by AI and emerging technologies.</p><p>Today, our business includes a portfolio of 7&ndash;8 established and rapidly developing brands, covering both software outsourcing and product-based directions. As the company continues moving towards greater productization, we are looking for a Head of Marketing who can build effective marketing strategies across multiple brands, lead a multidisciplinary team, and remain actively involved in hands-on execution. We are looking for a proactive marketing leader who can combine strategic thinking, data-driven decision-making, team management, and practical involvement in marketing operations.</p></div><div><p> </p></div><div><p>Requirements: </p></div><div><ul><li><p>Experience in a marketing leadership role, managing a team and driving the overall marketing strategy. </p></li></ul></div><div><ul><li><p>Strong experience managing multidisciplinary marketing teams, including marketing, PR, SMM, SEO, PCC and lead generation specialists. </p></li></ul></div><div><ul><li><p>Ability to create, implement, and adjust marketing strategies for several brands, products, or business directions simultaneously. </p></li></ul></div><div><ul><li><p>Strong data-driven approach to marketing, including experience collecting, analysing, and interpreting marketing and sales data. </p></li></ul></div><div><ul><li><p>Practical experience defining marketing KPIs, building reporting processes, evaluating funnel performance, and making decisions based on measurable results. </p></li></ul></div><div><ul><li><p>Experience with marketing analytics, attribution, conversion tracking, experimentation, and performance evaluation tools. </p></li></ul></div><div><ul><li><p>Strong understanding of inbound marketing, demand generation, lead generation, and customer acquisition. </p></li></ul></div><div><ul><li><p>Hands-on knowledge of modern SEO practices, website optimisation, content strategy, and basic website configuration. </p></li></ul></div><div><ul><li><p>Experience working with both product-based and outsourcing or service-based business models. </p></li></ul></div><div><ul><li><p>Practical experience using AI and LLM-based tools in marketing processes. Ability to build or convert already existing strategies </p></li></ul></div><div><ul><li><p>Understanding of how AI is changing search, content creation, customer acquisition, brand visibility, marketing operations, and buyer behaviour. </p></li></ul></div><div><ul><li><p>Proven ability to initiate and run marketing experiments, validate hypotheses, and turn successful ideas into scalable processes. </p></li></ul></div><div><ul><li><p>Ability to translate new business or product ideas into clear positioning, messaging, promotional materials, and go-to-market activities. </p></li></ul></div><div><ul><li><p>Willingness to remain involved in operational work when necessary, including campaign execution, website updates, marketing materials, tender-related activities, and other hands-on tasks. </p></li></ul></div><div><ul><li><p>Strong ownership, independence, and ability to work effectively in a rapidly changing environment. </p></li></ul></div><div><ul><li><p>English: Upper-Intermediate to Advanced. </p></li></ul></div><div><p> <br>Responsibilities: </p></div><div><ul><li><p>Define and drive the overall marketing strategy for Langate and its portfolio of brands and products. </p></li></ul></div><div><ul><li><p>Develop separate marketing approaches based on each brand&rsquo;s audience, maturity, business model, and growth objectives. </p></li></ul></div><div><ul><li><p>Lead, coordinate, and develop the marketing, PR, SMM, SEO, content, and lead generation functions. </p></li></ul></div><div><ul><li><p>Support the preparation of marketing materials, presentations, proposals, and tender-related documentation. </p></li></ul></div><div><ul><li><p>Establish clear responsibilities, KPIs, reporting standards, and performance expectations across the marketing team. </p></li></ul></div><div><ul><li><p>Ensure effective delegation while maintaining sufficient understanding of each marketing direction to evaluate quality and results. </p></li></ul></div><div><ul><li><p>Build a consistent data-driven decision-making process across all marketing activities. </p></li></ul></div><div><ul><li><p>Monitor inbound lead generation and ensure that lead flow remains stable across existing business directions. </p></li></ul></div><div><ul><li><p>Identify opportunities to increase qualified inbound demand, brand awareness, engagement, and conversion. </p></li></ul></div><div><ul><li><p>Analyse marketing and sales funnels, identify bottlenecks, and propose measurable improvements. </p></li></ul></div><div><ul><li><p>Develop positioning, messaging, value propositions, and go-to-market approaches for new products and platforms. </p></li></ul></div><div><ul><li><p>Support the company&rsquo;s strategic transition towards productization while continuing to develop and reposition the outsourcing direction. </p></li></ul></div><div><ul><li><p>Introduce and expand the use of AI and automation across marketing workflows. </p></li></ul></div><div><ul><li><p>Research new AI-related marketing practices, tools, platforms, and changes in customer acquisition behaviour. </p></li></ul></div><div><ul><li><p>Oversee website development and optimisation from a marketing perspective. </p></li></ul></div><div><ul><li><p>Work closely with sales and lead generation teams to align messaging, campaigns, target audiences, and qualification criteria. </p></li></ul></div><div><ul><li><p>Present strategies, results, risks, and recommendations to the CEO and company leadership. </p></li></ul></div><div><ul><li><p>Maintain a balance between strategic leadership and direct involvement in daily marketing operations. <br><br></p></li></ul></div></div><div><div><p>Team: Marketing and sales department </p></div><div><p>Schedule: 5/2, 8-hour working day (40 hr per week). </p></div><div><p>Hiring process: HR interview + Technical interview + PI Tests + Final Interview with the company owner <br><br></p></div><div><p>Why Choose Us? What Do We Offer that's Exceptional? </p></div><div><ol><li><p>Cutting-Edge Technologies on Real Projects: At Langate, you'll work with the latest technologies on live projects. We're a dynamic, fast-growing company, so you'll find a minimal amount of legacy systems and plenty of opportunities to implement new technologies. </p></li></ol></div><div><ol><li><p>Work-Life Balance with Benefits: We value work-life balance and offer paid time off, including vacation days and sick leave. Remote work options and hearty life are part of the package too. </p></li></ol></div><div><ol><li><p>Investment in Your Growth: We're committed to your professional development. You can expect training programs, courses, and opportunities to enhance your English language skills. </p></li></ol></div><div><ol><li><p>Team Building and Unity: We know that a happy team is a productive team. That's why we organize team-building events and group activities to foster strong bonds and a sense of belonging. </p></li></ol></div><div><p>When you choose us, you're choosing a company that values innovation, invests in its employees, and provides a supportive and engaging work environment. Join us in shaping the future of technology! </p></div><div><p> </p></div><div><p>Need more information? Welcome! </p></div></div>