Vice President of Marketing

Spinelli Kilcollin is seeking a VP of Marketing to lead the strategic, commercial, and operational execution of marketing across the business. This role is ideal for a results-driven, entrepreneurial marketer who combines strong business acumen with an appreciation for the creativity and craftsmanship of a luxury jewelry house.

Reporting to the CEO and partnering closely with the Creative Director and Director of E-Commerce, this role will translate creative vision into cohesive marketing strategies that drive brand awareness, customer engagement, and commercial growth. The VP of Marketing will oversee campaign execution, cross-functional alignment, and a multidisciplinary team spanning PR, events, communications, social media, and other marketing functions.

WHAT YOU'LL DO

Strategy & Creative Partnership

• Define and own the multi-year multi-channel marketing strategy in partnership with the Creative Director and Director E-Commerce, aligning brand, digital, CRM, and PR against shared commercial goals.
• Build a high-trust working relationship with the Office of the Creative Director, taking creative direction with confidence and translating it into executional plans across every channel.
• Bring marketing intelligence—customer insight, performance data, competitive context, into creative conversations early, so work is informed without being constrained.
• Serve as the connective tissue between creative, e-commerce, retail, and wholesale, ensuring consistency across every customer touchpoint

Campaign Execution & Marketing Calendar

• Own the end-to-end marketing calendar, integrating brand campaigns, product launches, cultural moments, retail openings, and wholesale milestones.
• Lead 360 campaign execution in partnership with Ecommerce team - from creative handoff through go-live, coordinating paid media, organic social, CRM, ecommerce, PR/influencer, retail, and wholesale touchpoints.
• Run post-mortems and cross-functional reviews, holding the team accountable for results and continuous improvement.

Digital, E-commerce & CRM

• Oversee the Director E-commerce, ensuring performance media, site experience, and the digital customer journey function as one integrated system.
• Lead the buildout of the CRM function, including platform, segmentation, lifecycle programs, and reporting across acquisition, retention, and reactivation.
• Define a single customer view across retail and e-commerce, and establish measurement frameworks for LTV, retention, and repeat purchase rate.

Brand, Social, Events & PR

• Set social strategy in partnership with creative, ensuring organic content is on-brand, on-calendar, and tied to commercial goals.
• Approve the events and partnerships roadmap, and guide influencer and PR strategy including talent selection, gifting frameworks, and earned media targets.
• Hold a high bar for brand voice and visual identity across every channel the marketing team owns.

Budget, Planning & Performance

• Own the marketing budget across all channels and functions, making clear trade-offs between brand investment, performance media, events, and headcount.
• Build the annual marketing plan and present it to executive leadership with clear assumptions and expected outcomes.
• Partner with finance on forecasting, accruals, and vendor management.

WHO YOU ARE

• 10+ years of marketing experience with significant time in luxury, fashion, beauty, or adjacent premium consumer categories; luxury sensibility required, jewelry experience not.
• Proven track record building and leading high-performing marketing teams through growth or organizational change.
• Deep experience partnering with creative leadership in a creatively led brand environment.
• Strong digital marketing and e-commerce fluency, including CRM, performance media, and the modern customer journey.
• Sharp strategist and confident executor—comfortable in a high-growth, founder-influenced environment.
• Bachelor’s degree required; MBA or equivalent strategic training a plus.

COMPENSATION & BENEFITS

The salary range for this position is: $200,000-$250,000 + Bonus

The range noted represents the company's good faith estimate of the salary range for this role at the time of posting. Actual compensation will be determined based on factors including skills, experience, education, and location. Please note that the salary details listed in role postings reflect base salary only and do not include bonus, commission, or other forms of compensation.

At Spinelli Kilcollin, we believe that taking care of our team is just as important as the work we create together. Our full-time employees enjoy:

• Competitive health and benefits package
• Generous paid time off and paid sick leave
• Paid holidays
• 401(k) with up to a 3.5% employer match
• Generous employee and friends and family discounts on our jewelry, because we want you to wear and love what we make

Our team is strengthened by different backgrounds, perspectives, and ways of thinking. Our work is rooted in craft, collaboration, and thoughtful connection, and we are committed to building a workplace where people feel respected, valued, and able to contribute fully. Spinelli Kilcollin is an equal opportunity employer. We consider all qualified applicants without regard to race, color, religion, sex, gender identity or expression, sexual orientation, national origin, age, disability, veteran status, marital status, pregnancy, genetic information, or any other status protected by applicable federal, state, or local law.

We provide reasonable accommodations for applicants and employees with disabilities or religious needs upon request, in accordance with applicable law. We welcome candidates from all backgrounds and encourage you to apply, even if your experience does not follow a traditional path. We look forward to learning more about you.