Responsibilities

• Develop and execute trade marketing strategies and promotional plans to drive sales growth and brand visibility across General Trade and Modern Trade channels.
• Plan and manage trade marketing activities, including in-store promotions, POSM, product displays, gondola, endcap, and other retail activations.
• Analyze sales performance, sell-out trends, promotional effectiveness, and SKU performance to identify business opportunities
• Partner closely with Key Account Management (KAM), Sales, Marketing, and Supply Chain teams to align trade initiatives with overall commercial objectives.
• Manage trade marketing budgets, promotional calendars, and channel investment effectively.
• Ensure proper execution of promotions, product displays, and brand visibility across retail outlets
• Monitor and evaluate promotional campaigns and prepare regular performance reports with actionable recommendations

Qualification

• Bachelor's degree in Marketing, Business Management, or a related field.
• Minimum 3 years of experience in Trade Marketing, preferably in Beauty & Personal Care or FMCG.
• Experience handling Modern Trade channels, such as Watsons, Guardian, Sociolla, AEON, or similar retailers
• Strong analytical skills with the ability to interpret sales data and evaluate promotional ROI.
• Experienced in trade marketing budget management, in-store activation, merchandising, and promotional planning.
• Strong communication, project management, and problem-solving skills