📍Landmark Pluit, North Jakarta

🕰️WFO | Monday - Friday (08.30 - 17.30 WIB)

Key Responsibilities

• Define product messaging: Identify and prioritize the most relevant selling points based on product strengths, consumer needs, competitive positioning, and campaign objectives.
• Analyze target audiences: Understand consumer segments, motivations, pain points, purchase barriers, and usage occasions. Connect each audience with a clear message and content approach.
• Conduct competitor and content analysis: Evaluate competing products, claims, creators, hooks, formats, and product demonstrations. Explain why content works beyond simply following trends.
• Develop creative frameworks: Build clear connections between campaign objective, target audience, consumer insight, key message, creative concept, and measurement.
• Write KOL briefs and scripts: Develop engaging, platform-native content that integrates products naturally while preserving each creator’s voice.
• Review performance and improve content: Analyze available metrics such as watch time, retention, engagement, CTR, CVR, attributed GMV, and cost efficiency. Turn findings into specific creative improvements and testable hypotheses.
• Support IMC execution: Work with brand, KOL/BD, media, and e-commerce teams to maintain consistent messaging across campaign touchpoints.

Core Requirements

• Strong logical thinking: Can break down an unclear problem, distinguish evidence from assumptions, and explain the reasoning behind a recommendation.
• Data literacy: Can interpret performance data, select relevant metrics, and recognize the limitations of attribution. Does not judge content solely by views or likes.
• Performance review mindset: Can explain what happened, investigate why, identify what should change, and propose how to test the next iteration.
• Framework-building ability: Can organize complex information into practical strategies, briefs, and repeatable working methods.
• Creative and scriptwriting skills: Can develop strong hooks, relatable scenarios, clear storytelling, and convincing product demonstrations without excessive hard selling.
• Commercial awareness: Understands how creative content contributes to awareness, consideration, and conversion.
• Independent ownership: Can move from research to recommendation and execution, rather than relying on detailed instructions for every step