Head of Brand, Total Tools

We've got the tools. We've got the network. Now we need a marketing leader who knows how to make some noise!

For over 30 years, Total Tools has been the ultimate tool shop, helping tradies, builders, DIYers and industry professionals get the job done with the right tools and expert advice.

With a strong national footprint, a passionate store network and a brand built on trust, quality and expertise, we're ready to take things to the next level.

That's where you come in!

About this opportunity

We're looking for a commercially savvy, creatively driven Marketing leader to take the reins of the Total Tools marketing strategy and bring our brand to life across Australia.

You'll turn customer insights, trade trends and commercial priorities into marketing that cuts through, connects with customers and gets results.

From big national campaigns to local store activations, social content to customer engagement, you'll make sure Total Tools shows up in the right places, with the right message, at the right time.

In this role, you will

• Set the direction: Own and shape the Total Tools brand and marketing strategy, creating a clear vision that drives brand growth and commercial success.
• Make some noise: Lead bold, integrated national campaigns that connect with our customers and bring the Total Tools brand to life.
• Think local, act national: Bring our network to life through events, local-area marketing and activations that make an impact in local communities.
• Know your audience: Turn customer insights, trade behaviours and merchandise priorities into marketing that really resonates.
• Own the channels: Drive our social, content and communications strategy, making sure we're showing up consistently and creatively.
• Make every dollar count: Own the marketing budget, measure ROI and make smart investment decisions that deliver real commercial value.
• Bring people together: Partner with Merchandise, Digital, eCommerce, Customer & Loyalty and our store network to create joined-up customer experiences.
• Build a winning team: Lead, inspire and develop a talented marketing team, bringing out the best in people and ideas.

What we're looking for

We're after a marketing leader who brings the perfect mix of creative thinking and commercial smarts.

• Has significant marketing experience in retail, trade, consumer or customer-focused environments.
• Knows how to build brands and deliver integrated marketing strategies.
• Can turn big-picture thinking into campaigns that deliver measurable results.
• Understands the power of national campaigns and local customer connections.
• Is confident managing budgets, agencies, partners and multiple stakeholders.
• Has the leadership skills to inspire a team and bring people along for the journey.
• Is commercially minded, customer obsessed and always looking for the next opportunity.

A relevant qualification in Marketing, Business, Commerce or a related discipline would be great too.

This is your opportunity to lead the marketing agenda for an iconic Australian trade brand with a proud history, a passionate network and plenty of opportunity to grow.

You'll have the scope to shape strategy, unleash creativity, build customer connections and see your work make a real difference across a national business.

Ready to build something bigger?

If you're a marketing leader who loves big ideas, backs them with commercial thinking and knows how to turn strategy into action, it's time to get your tools out.

Let's build the next chapter of Total Tools together!

What’s on offer

We’re proud to offer a workplace that supports your well-being, growth, and belonging:

🏖️ Extra Leave: Enjoy a 5th week of annual leave, 2 well-being days, plus 1 volunteer day annually

📚 Career Growth: Endless learning and development opportunities

👶 Parental Leave: 12 weeks of gender-neutral paid leave for primary carers

🌈 Inclusive Culture: Bronze Employer for LGBTQ Inclusion

⚖️ Neutral Pay Gap: Gender pay gap under 5% (WGEA 2024–2025)

🧠 Mental Health: Gold accreditation by Mental Health Australia

🏡 Flexibility: Flex Ready and Family Friendly Workplace accredited, Hybrid working arrangements available!

About Us

At Total Tools & Hardware Group (Part of Metcash), we’re more than just a group of hardware and tool retailers — we’re a national network helping build stronger communities.

Backed by trusted brands like Mitre 10, Total Tools, and Home Timber & Hardware, TTHG supports independently owned, joint venture, and company‑owned stores across Australia.

With a strong focus on local ownership and expert advice, we give tradies, builders, and DIYers the edge they need to tackle any job — big or small. Whether it’s trade‑quality tools from Total Tools or reliable hardware from Mitre 10 and HTH, TTHG is the powerhouse behind the stores that keep Australia building.

This role is being managed directly by our internal Talent Acquisition team. We respectfully request that recruitment agencies do not submit profiles or make contact regarding this opportunity.

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