EU - Brand Marketing Manager

On-siteSeoul, South KoreaFull-timePosted 3 days ago

About the role

Global No.1 Pioneer of the Premium Beauty Lifestyle

“Inspire Global Beauty with the Finest Premium Products” - Our mission is to become a "No.1 Pioneer of the Premium Beauty Lifestyle". Inspired by premium ingredients from Alba Italy, we are developing a globally loved brand with our obsession for the finest ingredients and innovative approach.

Since its establishment in 2016, we have achieved industry-leading revenue growth with an average annual growth rate of over 100%. d'Alba Global has grown into a company approaching KRW 1 trillion in annual revenue, while recording approximately KRW 500 billion in annual sales in the Korean market, making us one of the top independent beauty brands.

In Korea, we are leading major beauty channels such as Olive Young (#1 best-selling skincare product), Naver Shopping (#1 sales in the entire Beauty category), and Coupang (#1 sales in Suncare / Essence / Ampoule categories). Globally, we are also making impressive progress as a category-leading brand across major platforms including Amazon (U.S./EU), Qoo10 (Japan), Wildberries (Russia), and Shopee (SEA), ranking #1 in Mist and overall categories as a globally loved brand.

Based on #1 DNA of d'Alba Global, we are looking for colleagues who can generate market impact for the finest premium beauty lifestyle of global customers😀

💎Why d'Alba?

#1 Success DNA

  • Distinctive product R&D capability - led to many category #1 products both domestically and internationally based on a premium vegan brand recognition
  • Extensive sales network - #1 ranked expertise throughout most of major channels such as Olive Young, Naver, Kakao, Coupang, Homeshopping, etc

#2 Global Potential

  • Rapid growth - across more than 20 countries without significant dependency on specific countries
  • Company-wide strong support - via manpower & budget for aggressive growth for prominent markets

#3 Healthy Financial Structure

  • Expected to achieve approximately KRW 500 billion in revenue in 2025, realizing both quantitative growth and a stable profit structure
  • Successfully listed on KOSPI, making a strong debut as a global Top-tier beauty brand

#4 Competitive Benefits

  • Quarterly incentives for exceeding profit targets - 27+ consecutive quarters of incentive payments
  • Industry top-level Employee welfare benefits

🙋 About the Business Group

The Overseas Division 2 at d'Alba Global is responsible for driving business across key English-speaking markets, including the United States, Canada, the United Kingdom, India, and Australia, as well as four major European markets: Germany, Spain, Italy, and France.

In 2025, our team achieved outstanding year-over-year growth of 250% to over 600% across these markets. Our flagship product, the d'Alba First Spray Serum, reached the #1 position in the Amazon Mist category in multiple countries, while in the European markets we entered in 2024, several of our products successfully ranked among the top sellers in the overall Amazon Beauty category.

Building on the success of our flagship mist, we are accelerating the diversification of our product portfolio in 2026 by expanding our focus to a second hero product—the All-in-One Multi Balm—as well as toners, serums, and creams. This broader portfolio will support our next phase of growth through expansion into leading retail channels across global markets.

Joining our team means becoming part of one of the fastest-growing global beauty brands. Leveraging d'Alba's strong brand recognition in Korea and our proven success in scaling international markets, you will gain valuable experience in building global brands, launching products, and expanding into new retail channels. We are looking for exceptional talent who is passionate about driving d'Alba's continued global growth and shaping the next chapter of our international success.

🤝Team - How we work

The Overseas Division 2 is composed of four specialized teams: the Online Business Team, B2B Business Team, Growth Marketing Team, and Brand Marketing Team. Each team brings deep expertise to its respective function while working closely together to accelerate d'Alba's global expansion.

Regardless of tenure or position, team members are entrusted with a high level of ownership, responsibility, and decision-making authority. We encourage individuals to lead key initiatives proactively and create meaningful business impact through their own ideas and execution.

As your career develops, you will be given increasingly challenging and tailored assignments based on your strengths, experience, and professional goals. From function-specific projects to cross-functional initiatives spanning multiple teams, we provide opportunities to broaden your expertise, expand your perspective, and continuously grow alongside the business.

The Brand Marketing Team is responsible for planning, executing, and optimizing influencer marketing campaigns through a data-driven approach. From developing creative content strategies with influencers to analyzing campaign performance, the team continuously refines its marketing initiatives based on measurable results.

Working with creators across multiple countries, the team develops marketing strategies from a truly global perspective, taking into account the unique characteristics of each market while identifying opportunities that can scale internationally.

In today's fast-changing social media landscape, we continuously experiment with new content formats, platforms, and emerging trends. We foster a culture where even small ideas can quickly be turned into action, encouraging team members to take initiative, test new approaches, learn rapidly, and iterate based on insights.

Open communication and frequent feedback are at the core of how we work. By sharing ideas, learnings, and results openly, we help one another grow while continuously raising the standard of our marketing excellence.

🙌What you will do

  • Develop brand and marketing strategies for the European market, identifying market priorities and key marketing initiatives
  • Lead new product launches and Go-to-Market strategies, including target audience definition, key messaging, channel strategies, and launch planning, while coordinating execution with local teams
  • Plan and execute integrated marketing communications (IMC) campaigns across key consumer touchpoints, including Digital, Social, Influencer, PR, Media, Retail, and Experiential Marketing
  • Identify market growth opportunities and consumer insights to inform brand, product, and communication strategies
  • Manage marketing budgets and evaluate campaign performance and return on investment (ROI) to optimize future strategies and execution plans

🎯Requirements

  • Strong interest in beauty, skincare, and makeup content across social media platforms such as YouTube, Instagram, and TikTok
  • Proven experience planning and executing beauty or skincare content strategies that deliver measurable results
  • Strong analytical skills with the ability to identify problems, derive actionable insights from data, and implement effective solutions
  • A high level of ownership, accountability, and commitment to achieving ambitious goals
  • Excellent communication skills with the ability to collaborate effectively and exchange constructive feedback with various stakeholders
  • A proactive, self-driven mindset with strong execution skills and the ability to deliver results independently

👍 Preferred

  • 5+ years of experience in brand marketing within the beauty, skincare, or cosmetics industry
  • Experience developing brand marketing strategies and executing campaigns for the European market
  • Experience leading new product launches and Go-to-Market strategies for global brands or international markets
  • Experience collaborating with external agencies across Creative, Digital, Media, PR, and Influencer Marketing, including project management
  • Strong business communication and negotiation skills in English

⚙️Process

Screening → 1st Round Interview → 2nd Round Presentation Interview → Final Interview

  • The hiring process may vary depending on the position.
  • New hires undergo a 3-month probationary period as contract employees with full salary.
SectorCosmetics
Employees73
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