GOAT USA is seeking an experienced and creative Creative Manager to oversee the day-to-day development and execution of marketing creative across digital, social media, email, print, e-commerce, and other brand initiatives. Reporting to the Creative Director, this role will help bring GOAT USA’s creative vision to life by managing projects from initial concept through final delivery, ensuring all materials are visually compelling, consistent with our brand identity, and aligned with marketing objectives. The Creative Manager will provide hands-on creative direction, oversee workflows and deadlines, mentor creative team members, and collaborate closely with the Marketing team to execute campaigns, product launches, and content initiatives. The ideal candidate has a strong background in graphic design and creative marketing, excellent project management and leadership skills, and the ability to balance creative innovation with efficient execution in a fast-paced apparel brand.

Job Title

Creative Manager

Job Purpose

The Creative Manager is responsible for managing the day-to-day development and execution of GOAT USA’s marketing creative across digital, print, social media, email, product launches, events, and other brand initiatives. Reporting to the Creative Director, this role translates the overall creative vision into compelling, high-quality marketing assets that maintain a consistent brand identity and support GOAT USA’s marketing and business objectives.

The Creative Manager will oversee creative projects from initial concept through final delivery, providing hands-on creative direction, managing workflows, and ensuring all materials meet GOAT USA’s brand standards. This position works closely with the Marketing team to develop engaging content, execute campaigns, and maintain consistency across customer touchpoints.

Job Duties and Responsibilities

• Support the Creative Director in executing GOAT USA’s overall creative vision, brand identity, and marketing campaign strategies.
• Manage the day-to-day development and execution of creative projects across digital, print, social media, email marketing, paid advertising, product launches, retail, and live events.
• Translate creative concepts and campaign direction into visually compelling, brand-aligned marketing materials.
• Develop and execute creative concepts, layouts, graphics, and other marketing assets that support campaign objectives and customer engagement.
• Provide hands-on graphic design and creative support for priority campaigns and projects as needed.
• Oversee creative workflows, project assignments, timelines, and deliverables to ensure work is completed accurately and on schedule.
• Review creative materials and provide constructive feedback to ensure consistency, quality, and alignment with established brand guidelines.
• Manage and mentor creative team members, providing daily guidance, creative feedback, and support for professional development.
• Partner with the Creative Director to establish creative priorities, distribute workloads, and identify opportunities to improve team efficiency and execution.
• Collaborate with Marketing to develop and execute creative assets for seasonal campaigns, promotions, product launches, and other marketing initiatives.
• Partner with e-commerce to ensure creative materials are optimized for their intended platforms, audiences, and campaign objectives.
• Support the development of creative concepts and visual storytelling for photoshoots, video productions, and other content initiatives.
• Provide on-site creative support during photoshoots and content productions to ensure assets align with the approved creative direction.
• Ensure marketing materials are produced according to required specifications, formats, deadlines, and quality standards.
• Maintain consistency in GOAT USA’s visual identity, brand guidelines, typography, imagery, and creative standards across all marketing channels.
• Support the development and maintenance of creative templates, brand assets, design libraries, and other resources that improve consistency and efficiency.
• Organize and maintain creative files, project documentation, and final assets to ensure materials are accessible and properly managed.
• Monitor design, digital marketing, social media, fashion, and consumer trends to identify opportunities for creative innovation.
• Explore new creative tools, technologies, and processes, including AI-assisted design and content development, to improve creative quality and efficiency.
• Partner with the Creative Director to identify opportunities to improve creative processes, team collaboration, and overall campaign execution.
• Manage multiple creative projects simultaneously while balancing deadlines, competing priorities, and evolving business needs.

Requirements

• Bachelor’s Degree in Graphic Design, Marketing, Advertising, or a related field preferred.
• 5+ years of professional experience in graphic design, creative marketing, brand design, or a related creative field.
• Experience within the apparel, fashion, retail, lifestyle, or consumer products industries preferred.
• Strong portfolio demonstrating creative concept development, graphic design, branding, and marketing campaign execution across multiple channels.
• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, Premier, and/or CapCut.
• Strong project management skills with the ability to manage multiple creative initiatives, deadlines, and deliverables.
• Strong communication, leadership, and interpersonal skills with the ability to collaborate effectively across departments.
• Excellent organizational and time-management skills with strong attention to detail.
• Ability to work independently, take ownership of projects, and adapt to changing priorities in a fast-paced environment.
• Proficiency in Microsoft Office Suite.
• Ability to communicate effectively in English.
• Full-Time, exempt.
• Normal working hours are from 9:00 a.m. to 5:30 p.m., Monday through Friday; must be flexible to work evenings and occasional weekends based on business needs.
• Travel to photoshoots, video productions, retail locations, live events, and other marketing initiatives as needed to provide on-site creative direction, oversee content production, and ensure alignment with GOAT USA’s brand standards and marketing objectives.
• Location: This role is fully in-person at GOAT USA's HQ in Plainview, NY.

ABOUT US

GOAT USA is an American casual lifestyle brand built on confidence, connection, and passion. Founded on Long Island in 2016, the brand was created by showing up, building real relationships, and earning trust through everyday interactions. What started in a basement has grown into a nationwide presence, shaped by a commitment to authenticity and a customer-first experience.

We design classic, go-to pieces that balance comfort and style, with collections that evolve through fabric, texture, and fit. Each piece is made to feel natural, versatile, and part of everyday life.

Our growth is driven by meaningful connections—through live event across the country, our e-commerce platform, brick-and-mortar stores, and partnerships with leading retailers. With a team of over 150 employees and more than 365 live events annually, we continue to expand while staying rooted in community.

At the center of it all is Chuck the GOAT, a symbol of self-belief, positivity, and showing up as the greatest version of yourself.

Please visit our Instagram at @goatusa and our website, www.goatusa.com for a better understanding of the brand, product line, and founder’s story.

Ordinary people do extraordinary things.

Full Time U.S. Employee Benefits Include

• Paid vacation and sick time
• Health Insurance
• 401(k)
• DCA/ FSA account
• Employee discount
• And more

Life at GOAT USA

Life at GOAT USA is dynamic, fun, and welcoming, where every team member contributes to our energetic and collaborative culture. We believe in celebrating our team with perks like free lunch once a week, complementary drinks and snacks, and generous discounts on all GOAT USA products. Join us and be part of a company that values passion, creativity, and community!

COMPENSATION

The salary for this role is $100,000 annually. The salary offered will take into account a number of factors, including the applicant job-related knowledge, skills, and experience, among other factors. A bonus may be included as part of the compensation package offer.

Equal Employment Opportunity Statement

GOAT USA is proud to be an equal opportunity employer. We are committed to equal employment opportunity regardless of race, sex, religion, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status or any other basis protected by law. GOAT USA considers all qualified applicants regardless of criminal histories, consistent with legal requirements.