At Woof, we make refillable toys and wholesome treats that combine wellness and play. Our innovative, dog-first designs turn instinctive behaviors like licking and chewing into purposeful enrichment that helps dogs live healthier, more joyful lives.

By blending what dogs want, like delicious flavors and endless playtime, with what they need, like functional ingredients and mental stimulation, every Woof product is made to strengthen a dog’s body, mind, and the bond they share with their people.

Just ask your pup, and they’ll tell you that “Woof” means “I love you!” We’re dedicated to giving that love and devotion right back, in a language dogs will understand.