Alo is a wellness brand that makes activewear, clean beauty, and mindfulness content for people who want the focus and physicality of a yoga practice to extend into their everyday lives. Built on the idea that wellness is not confined to the studio, Alo designs apparel, footwear, and accessories alongside beauty and digital offerings that support a holistic approach to health and movement.

The brand was founded on a disciplined philosophy: that the discipline of yoga should carry into the rest of the day. The name itself, short for Air, Land, and Ocean, reflects an environmental commitment embedded in how the company operates. Alo's mission is to empower people to live an optimal life, one that aligns with their highest goals and intentions.